8.0 Advertising

Meta is a for-profit and freely redistributable magazine. As such, its
revenues are derived from advertising.

8.1 Who should advertise in Meta?

Any entity that needs to reach an extremely net- and computer-saavy
audience should consider advertising in Meta. META is particularly well
suited to the needs of Internet service providers, as many of Meta's
readers will be students who have only short-term accounts and BBSers
who are certain to buy into the Internet in the near future. Other 
groups who should be very interested in Meta due to its content and
readership include free software distributors, developers, hardware
dealers and purveyors of cool merchandise.

Why? Because you will reach an extremely high-quality audience for 
very little investment.

8.2 Readership

Most publications' advertising rates are based on their readerships'
numbers and characteristics. One of the problems with a freely
redistributable electronic publication is that it is very hard to track
the publications' readership. We understand the desire of advertisers
to weigh their marketing budget. We will conduct surveys of Meta
readership which will be available to potential Meta advertisers and
hopefully provide them with information that will help them decide
whether Meta will be an effective marketing vehicle for them.

8.3 Netcom?

A few potential advertisers (Internet providers) have expressed concern
about the current Meta ftp site being on Netcom. Netcom is expanding
into many cities across the US and is or will be a direct competitor to
many potential advertisers. As noted above, Meta has _no_ connection to
Netcom, other than Meta's publisher having an account on Netcom.
Linksvayer pays Netcom for this account like any other subscriber and
does not endorse Netcom or any other net service provider.

8.4 Rates

Meta has standard prices for three sizes of ads. Nonstandard shapes and
sizes are available at slightly higher rates. Note that all rates are
for ads that generate 50k or less of PostScript code. Greater amounts
are priced on a prorated basis (e.g., a 70k full-page ad costs $217).

Full page	7.5" x  9.5"		$155/issue*
1/2 page	3.625" x 9.5"		$85/issue*
		or 7.5" x 4.75"
1/4 page	3.625" x 4.75"		$45/issue*
		7.5" x 2.375"
Classified: $0.50/word, $10 minimum.*

	*Rates subject to change without notice. 

8.5 Artwork

Artwork is designed or imported by Meta at no extra charge.  Contact Meta
for information about formats.

8.6 Deadlines

Advertising for the next month's Meta is due with payment and artwork
on the last day of the month preceding publication (November 30th for the
December issue).

All payments must be in US funds and made payable to:

		Meta Magazine
                1800 Market Street #31
                San Francisco, CA 94012-6227
                USA

Questions?	EMAIL: 	mlinksva@netcom.com
		VOICE: 	+1 415 431 0775
		FAX:	+1 415 327 7629